|
|
PROMOTION
Justify a good reason for a purchase and that purchase is made.
Basing a 'good reason to purchase' on a Great Idea gives our promotional campaigns the ability to instigate to multiple purchases in larger quantities.
By knowing promotional marketing like the back of our hand, we produce strategies that embrace the consumers and customers alike.
7 RECENT SALES PROMOTION CASE STUDIES
Blackmores
Trade promotion activity to build sales and long term relationships.
The Result: The promotion resulted in above budget sales performance and was run, unchanged, the following year.
BRL Hardy Wines
Drive sales of a newly imported brand.
The Result: 100% sell in. Above forecast sales for the period.
Fuji - Mr Bean
Create impulse purchases, differentiate Fujifilm, reiterate brand position.
The Result: This promotion delivered over 1,500 entries each week and consumer awareness of the promotion is extremely high due to extensive television advertising and in-store activity. The point of sale continues to be used in store.
Fuji - Image Plaza
Increase traffic flow to Fuji Image Plazas (FIPs).
The Result: Huge increase in store traffic of new customers and a closer working relationship between Hanimex and FIP owners.
MM Electrical Merchandising
Integrate new product catalogue into direct mail operations.
The Result: The results of the catalogue's success is measured each month and shows incremental increase in sales. The catalogues have given MME extensive exposure in the marketplace and have aided relationships between MME and their key suppliers.
Monsanto
Revitalise an ageing brand and introduce new products.
The Result: Record sell in result with multiple reprint required.
Panasonic
Increase product sales via leveraging Panasonic's 20th birthday.
The Result: Successfully leveraged off Panasonic's 20th birthday and increased sales in the male and female 20-35 year old sector.
|
|
|
