|
|
DIRECT MARKETING
In direct communications the recipients can easily hide, discarding the sent message.
That is why we employ Great Ideas to structure direct marketing programs, so that they pleasantly entertain and inform potential customers, while, simultaneously, grabbing their imaginations and influencing a response.
3 RECENT DIRECT MARKETING CASES STUDIES
Employment National
Provide centralised design facility for state and national marketing teams.
The Result: Adrenalin exceeded the design target in 98% of circumstances, helped increase brand awareness from 35% to 80+% and increased registrations from 3,000 a month to 12,700 per month within a twelve month period.
Energy Australia
Create community basis for deregulated utility.
The Result: Increased brand awareness post EnergyAngels day has influenced EnergyAustralia's decision to roll out the concept into the Sydney Metro region.
Star City
Develop a campaign that encourages clubs/social clubs to visit Star City.
The Result: 70% response which over achieved the expectation of Star city. It was considered as one of the most successful campaigns they have ever run.
|
|
|
